Joel Harris holds a… Bachelor of Science degree in Management Studies, specialising in marketing, from the University of the West Indies (UWI). His passion is to manufacture and promote natural premium authentic Jamaican products that will be beneficial to the health and well-being of his customers.
I started Shavuot Farms because…
While investigating potential international markets, I was alarmed at the perception by distributors that Jamaican products were classified as substandard by their packaging and product quality within certain food industries. As a result, Shavuot International was founded out of the need to create unique authentic premium Jamaican products that would help to empower consumers by encouraging them to adopt a healthier lifestyle, while uplifting brand Jamaica. My main focus was to create packaging that had an international appeal with emphasis on quality in sourcing and manufacturing.
I also saw a need for social enterprising to employ single mothers and youth who are at risk, especially in the community of Wynter’s Pen, Spanish Town, by creating a joint venture programme with New Horizons that hosted a Heart Trust programme. It is my hope that through our success we will uplift brand Jamaica, the health and well-being of our customers, and enrich the lives of many Jamaicans through training and employment in local communities.
